Republican John Cox formally opened his campaign for California governor Monday with a TV ad depicting his leading GOP rival as a political twin of Democratic Gov. Gavin Newsom and promising to work for lower housing costs and new jobs.
The 30-second ad airing statewide marks the official kickoff of his second campaign for the state’s top job, after Cox finished behind Newsom in their 2018 matchup.
“I’m a businessman, not a politician,” Cox says in the ad, looking directly into the camera. “It’s time for a fresh start.”