California legislators approved a landmark internet privacy law two years ago. Now, privacy advocates hope they can convince voters to pass an even stronger measure.
Known as the California Privacy Rights Act, the initiative would add more teeth to existing legislation by creating a new, $10 million state agency dedicated to protecting online consumer privacy. It would also restrict the use of sensitive data — like someone’s sexual orientation, Social Security number or union membership — and would make location tracking less precise, among other changes.
Proponents say these additions would make California the forerunner for strict privacy laws around the globe. In a state that’s home to some of the biggest names in tech, the initiative would make it harder to collect and sell consumer information.