California News Featured2

California Students Use Peer Pressure To Get Young People To Vote

San Francisco Chronicle-


A group of California students is using the power of peer pressure to bring young people to the polls.

In anticipation of November’s midterms, the students behind Rise California — a nonprofit advocating for free tuition at the state’s public universities — created a digital platform to get out the vote. The site, called VoteCrew, relies on the ability of social pressure to influence behavior. In this case, that behavior is voting.

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